Fashion Consumer Behavior: Cyrano Fang
In my Fashion Consumer Behavior course, we participated in a semester long independent project to promote a 100% cotton golfwear brand. At the end of the semester, 8 finalists were chosen to present their brands to MSU PGA Management, and my golfwear brand, Cyrano Fang, had the honor of being one of the finalists. We had the tasks to create our brand, develop our logo, target market, 3D storefront and window display, 9 products along with technical flats, conduct a SWOT Competitive Analysis, Consumer survey Analysis, Line Sheet, and develop an online store.
A Quote from the Cyrano Fang Website—
Hello! We are Cyrano Fang. We are an ethical golfwear brand that uses 100% cotton in all of our products. Cyrano Fang strives to provide zero waste, comfortable and timeless golfwear for all. Based in Atlanta, Georgia, we provide chic, modern golfwear from golfers of all levels, to people who purchase golfwear as a part of their athleisure wardrobe at a reasonable price and high quality.
At Cyrano Fang, we want to contribute to helping the environment through sustainable golfwear and accessories.
We look forward to seeing you in store and online soon! Tag us to be featured on our social media.
"Cyrano Fang will be popular in the current fashion market because we hold an almost even blend of classic looks with modern elements, supreme comfort, and the highest quality possible for the pricing. Our competitors may be strong, but we bring a unique business model and strong sense of confidence in our work that will catch the consumer eye with great quality and customer interaction and satisfaction. We cherish our relationships with consumers and are always open to feedback and constructive criticism, in order to deliver the best possible experience with our brand.”
— Cyrano Fang, Website
The images below show a mock up Storefront and Window display for Cyrano Fang. I was inspired by the greens at the golf course and the nature that surrounds golf courses. The brick and mortar store includes clothing racks, a dressing room, window display, and a storage room. Some of the decor includes live plants, photos, a chair for anyone needing a break while shopping, and a wireless tablet for checkout. The 3D mockup was produced in SketchUp.
